Does expensive mean good?
Are the most expensive things always better?
Not necessarily. Recently, I happened to stumble upon a television show called something like “You Look Beautiful When you are Naked”. The show was basically about rejuvenating cosmetics. On the program, there were four different brands of products introduced. The cheapest of the products cost approximately 15-20 pounds, and the most expensive cost 80 pounds. When tested, the most expensive product was the least popular. As you can see, buying the most expensive product does not necessarily guarantee you quality, nor does it mean that it is the best.
Some people can be fooled by pricing, and assume that buying the most expensive product means that it should work. In fact, this is a marketing tool used by companies to entice consumers to buy their products on the basis of quality and exclusivity; however, in reality you are generally paying for the brand name and the company’s high priced marketing. It is noteworthy to mention that the most expensive cream from the show was a well known popular brand name. The people who purchase the cream regularly have likely been deceived to believe that higher prices equal quality.
Similarly, when we are abroad, we tend to buy the most expensive souvenirs, assuming that the higher price means quality. In this case, we make the assumption because often we do not know much about the area, the costs of things, or the best quality products. Our ignorance forces us to rely solely on the prices, so price becomes the only indicator of quality.
The expensive equals good mentality happens more often than you would think. When purchasing pricy items, this is often the trap. For instance, the most expensive TV is marketed as the best. The scheme is that in some cases the salespeople are paid on commission based on the prices of the TV’s or they can receive a bonus for selling the higher priced items. As a result, they are sometimes more likely to go on about the features and benefits of the higher priced models. Yes, some people will try to sell you products for their own personal benefit, not yours. Unless you know a lot about the product, it is easy to fall victim to this trap.
When you buy an entire computer, are you fooled by the price? Yes, because we assume that the price increases proportionally with the quality of the sub-components. Unfortunately, we are often deceived by the salespeople, as the computer may have a high quality processor, but the other components may be of lower quality. In this case, you believe that you are buying a great computer, but you may not. The only alternative, however, is to put together your own computer, but you would have familiarize yourself with computers.
The only true solution to this problem, is to be extremely clever and resourceful. Find out as much about the products as possible, and be ware. Similar to people in business, consumers need to be resourceful, creative, and smart. People with these traits often achieve the most in all aspects of life.